Useful tips for promoting your Amazon listings and drive sales
A survey found that 39% of customers in US search for products on Amazon.com before making purchases versus 11% who search for products on search engines such as Google.
It is self-evident that getting more product views increases your sales on Amazon. If you feel like you’re struggling where to promote your Amazon listings and want to drive more sales. Getting more product exposure and traffic to your Amazon listings is definitely the most practical way to promote your products.
Before starting this subject, let us make clear that where can we make our products get more traffic. There are in-Amazon and off-Amazon approaches to get product exposure.
- in-Amazon approach
Since Amazon is biggest online shopping mall in the world, and its own traffic is already enough for sellers to make use of. So the most popular way to promote your Amazon product listings is to get more exposure/views from Amazon website, which means listing optimization is very important to rank well and get more visits.
1. Optimize the listing
A good listing can make your product outstanding from millions of commodities, which is also one of the important factors to get more visualization. Optimizing product listing should focus on these aspects: Keywords, Title, Bullet Points, Search Terms, Product Description and product reviews. Among these factors, Keywords is the most important. There are Product Keywords and Subject Keywords, and Amazon introduces your product into a category. Combining these two can greatly grade your listings. Keywords in titles have the biggest effect (compared to features and description) so think about this carefully.
Remember you are writing your title for humans – although Amazon has algorithms, these algorithms are based on what real people are searching for. Plus, when people see your product title, they need to understand it and want to click it.
2. Amazon Sponsored Products
A survey shows, only 30% of Amazon clicks the results showed after the first page. Therefore, we should take “ advertise on Amazon” into consideration for promoting your listings. Advertising on Amazon is an easy way for you to promote your listings. Ads appear right where customers will see them, such as the first page of search results or product detail pages. You place bids on relevant keywords, and if your bid wins and your ad matches the search, your ad gets displayed to shoppers. These targeted ads can bring your products to a new audience and help you maximize your sales
- Get more traffic off-Amazon
Getting traffic out of Amazon requires you choose the proper traffic sources combinations and sophisticated promotion based on your target audience.
1. Search engine: Google Adwords, Google affiliate network, Google shopping, Bing, Yahoo and any local search engine can be a option. Keywords is still the most important factor for search engine.
2. Video-sharing website: YouTube, Vimeo, Dailymotion etc. are specially good for the hot sales and low-cost products.
3. Social media platforms: Social media Like Facebook, Twitter, Pinterest, Quora, Slideshare…can be very good platform to promote your Amazon product listings.
4. Deals sites: Get more visits to your amazon listings from coupon-sharing websites, such as SlickDeals, PriceGrabber, Shopping, Fatwalle, Kaboodle…
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